Language Intelligence, Joseph J Romm (2012)

Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga, Joseph J Romm (2012) “If facts were sufficient to persuade people, then experts in science would rule the world. But facts are not, and scientists do not.” “If you want to avoid being seduced, learn the figures of seduction.” I read this book […]

The Power of Habit, Charles Duhigg (2012)

The Power of Habit: Why We Do What We Do in Life and Business, Charles Duhigg (2012) Water, he said, is the most apt analogy for how a habit works. Water “hollows out for itself a channel, which grows broader and deeper; and, after having ceased to flow, it resumes, when it flows again, the […]