Speak: A Simple Guide to Public Speaking

Speak: A Simple Guide to Public Speaking Steve Alexander Jr. (amazon.com link)   Notes: SPEAK: Structure, Presence, Engage, Articulate, Knowledge   Structure Outline your speech keeping AIDA in mind Attention – story, quote, your own qualifications, statistics, strong emotions (why you care yourself) Interest – keep them interested, review what you’ll cover Desire – connect […]

Language Intelligence, Joseph J Romm (2012)

Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga, Joseph J Romm (2012) “If facts were sufficient to persuade people, then experts in science would rule the world. But facts are not, and scientists do not.” “If you want to avoid being seduced, learn the figures of seduction.” I read this book […]